KASO Vibration Eco Festival: When Rwanda’s artists united for the planet

In a groundbreaking environmental initiative, KASO Foundation, through Holly Trust Ltd, launched KASO Vibration Eco Festival, not as a concert, but as a collective voice for the planet. The campaign brought together some of Rwanda’s most influential artists: Bwiza, Afrique, Kenny Sol, Okkhama, Bushali, Victor Rukotana, B Threy, DJ Brianne, Yuhi Mike, Bill Ruzima, Confy, Kenny Mirasano, DJ Juz, Mistaek, and many more, each lending their voice, fame, and platforms to champion a new cause: The One Million Challenge.

The mission is clear: to plant one million trees across Rwanda and inspire a generation to live in harmony with the environment. Instead of performing on stage, the artists recorded personal, eco-friendly messages, urging their fans to take action: to plant trees, reduce waste, and see environmental protection as an individual responsibility, not someone else’s job.

Those messages spread fast across social media, sparking a digital movement that reached thousands of young Rwandans. Using the power of influence, creativity, and community, KASO Vibration transformed environmental awareness into a viral challenge. Fans began sharing their own tree-planting videos under the #OneMillionChallenge, turning hashtags into real-life impact.

The festival’s strength lay in its simplicity, connecting music and environmental action, proving that sustainability can be cool, cultural, and collective.

Through this campaign, KASO Foundation is not just planting trees, it’s planting a mindset: one that sees protecting the Earth as the ultimate act of love and responsibility.

“We’re not just saving trees, we’re saving the rhythm of life itself.”